It is possible to sell products that feature your logo or design without actually having to create them. Imagine that you have a clever phrase that you would like to sell on t-shirts.

You’d rather search for companies that offer blank t-shirts you can customize than start your search by Googling “how to sew your own T-shirts”. You can see that selling products made by others is much more convenient and lucrative than trying to do it yourself.

What’s the difference? Where can you find white label products of high quality to sell on your website?

Find out more here. We’ll explore the world of private labels and white labels to learn what you should know when building your brand.

This article will help you to understand the main points:

  • White label manufacturers create products that they then sell to retailers who resell under their own brands.
  • White label products are often purchased by retailers who customize them before reselling. The retailer may print their logo on the product, and then sell it with their own packaging.
  • Suppliers who sell under multiple labels will sell the same product. Private label manufacturers, on the other hand create products they sell exclusively to one retailer.
  • A print-on-demand service can help you increase your inventory while reducing overhead costs.

What Is a White Label Product?

White label products are like blank canvases. Some of them are literally blank canvas on which custom artwork can be printed. Some white label products are generic items like t-shirts or mugs.

The goal of white label manufacturing is to create products which different retailers can sell using their own brand names. Some retailers customize white-label products before reselling, for example adding their logo or design to a T-shirt.

Sometimes they will add their own packaging to the product. Imagine, for example, that two companies wish to add lighting items to their inventory.

Each retailer turns to a manufacturer of white label lights like LED Lights to make everything from solar-powered camping lights to novelty items. Both retailers may purchase identical products from AspectLED, hire graphic designers to design branded packaging, and sell the same product under two different brands.

What Is the Difference Between White Labeling and Private Labeling?

White label products and private label products have a lot in common. Both are manufactured by third parties, but sold under the brand of another company. White label manufacturers are able to sell their products to many retailers. Private manufacturers create a product that is sold only to one company.

In recent years, private labeling is becoming more common in grocery stores. They often sell generic products under their private label brands. In 2022 private label merchandise will account for 77.5% Aldi’s total sales, and 59.4% Trader Joe’s revenue.

Kirkland, for example, sells certain private label coffees that are roasted by Starbucks. Kirkland, for example, sells private label coffees that Starbucks brews.

It is now possible to find private label manufacturers of everything from fitness gear and accessories, to skincare products and essential oils. You can create your own private label if you are looking to sell a highly customized and original product.

If you want to sell custom products with your own designs but don’t need private labeling, then there is no reason to do so. White labeling can be a cheap way to transform an existing product to your own. Private labels are a great way for big retailers to build their brand equity.

What Are the Advantages of White Labeling for Businesses?

The Print on Demand industry in the US was valued at 1,890.1 millions dollars in 2022. It is expected to grow from 2023- 2030 with a compounded annual growth rate (CAGR) of 24.4%. Print-on-demand companies source blank products from white label manufacturers and customize them for retailers online.

White labeling has many benefits both for online sellers as well as their customers. Here are some ways that white labeling will improve your online store’s experience for customers.

Faster time to market

White label brands give sellers a blank canvas on which to build their own unique products. Online retailers can reduce their production time by allowing another company to handle the process.

Flexible product offerings

Wozo, a print-on-demand company, makes it simple for online retailers like Wozo to showcase their designs on a variety of products. Your customers can choose from t-shirts with your logo or wallpapers printed with your designs.

Cost Savings

White labeling is profitable because, combined with a print-on-demand sales model, only the orders that have been placed are charged. You can order a large quantity of t-shirts and then hope they sell. Instead, each shirt is only produced after a customer has purchased it.

White label products are a great alternative to private labels for many independent retailers. Private label manufacturers may require a minimum number of orders in order to create an exclusive product for a particular brand. POD partners, like Wozo, do not have such requirements.

Increase revenue by using white label print-on-demand products

The white labeling process allows you to turn your product into a profitable business online without the need for a physical shop. You can easily turn white label POD products into branded merchandise for your customers with a small initial investment.

You can increase your revenue with the right POD partner and marketing strategy. Check out some of the top white label products that you can customize and sell under your own brand.

How to White Label a Product?

White labeling a product involves branding and selling a product made by another company as your own. It’s a popular strategy for businesses looking to expand their product lines without the overhead associated with manufacturing. Here’s a step-by-step guide on how to white label a product:

  1. Choose a Product: Select a product that fits your brand and has a demand in the market.
  2. Find a Manufacturer: Look for a manufacturer that already makes the product and offers white labeling. You can find these manufacturers on websites like Alibaba or through industry contacts.
  3. Order Samples: Before committing, order samples to check the quality and ensure it meets your standards.
  4. Customize Branding: Work with the manufacturer to add your brand logo and design to the product and packaging.
  5. Negotiate Terms: Discuss and finalize the production cost, minimum order quantity, and delivery schedule with the manufacturer.
  6. Handle Legalities: Make sure you have the legal right to sell the product under your brand, including necessary trademarks.
  7. Market and Sell: Launch the product through your sales channels, and use marketing strategies to promote it.
  8. Collect Feedback and Adjust: Monitor the product’s performance, collect customer feedback, and make necessary adjustments to improve sales.

How to Find White Label Products

When looking to buy white label products, there are several online platforms where you can find manufacturers and suppliers ready to provide products that can be branded as your own. Here are some of the most popular platforms for sourcing white label products:

1. Alibaba – Global Wholesale Marketplace

Alibaba is the leading B2B marketplace offering a vast selection of white label products from manufacturers primarily in China. It’s ideal for finding almost any type of product, from electronics to apparel.

White Label Products
white label products

2. Global Sources – Connect with Asian Suppliers

Global Sources specializes in a wide range of products, particularly electronics and fashion. It connects you directly with manufacturers from Asia.

3. Made-in-China – Chinese Manufacturing Hub

As a major platform for sourcing products made in China, Made-in-China offers extensive options for businesses looking to purchase white label goods.

4. ThomasNet – North American Supplier Discovery

ThomasNet provides a comprehensive resource for finding industrial suppliers in North America, including those offering white label products.

5. DHgate – Direct from China

DHgate allows businesses to buy small to medium quantities of white label products directly from Chinese manufacturers, suitable for testing market responses.

6. TradeIndia – Indian B2B Marketplace

TradeIndia connects you with Indian suppliers and manufacturers offering a wide range of products that can be white labeled.

7. EC21 – Global B2B Marketplace

EC21 is a worldwide B2B platform where businesses can find a diverse array of products from global suppliers for white labeling.

8. IndiaMART – India’s Largest Online Marketplace

IndiaMART offers access to a vast network of Indian suppliers and manufacturers, making it a prime source for white label products in various industries.

Which White Label Products Are Suitable for Resale?

Finding the right products for your brand can be a trial-and-error process. You might want to test out some white label merchandise on your storefront.

1. Wall Art

The wall art industry is expected to rocket from $48.59B in 2021 to $72.61B in 2028. Because let’s face it, there’s nothing more boring than an empty wall.

Home decor is becoming more popular as remote work and home-based employment are on the rise. White labeling can be a great way for graphic designers and artists to sell custom artwork.

Wall Art White Label
Wall Art white label

You can give your customers the option to have their work printed on a variety of products when you partner with a provider that offers print-on-demand. Customers can choose to have their wall art customized printed in the following formats:

  • Poster
  • Poster ready to hang
  • Canvas Print
  • Wood Print

2. T-shirts

T-shirts have become a popular product for white label branding. You don’t need to source multiple products to provide your customers with different styles and materials.

White Label T-Shirts
white label T-shirts
  • Men’s t-shirts
  • Women’s t-shirts
  • T-shirts for kids and babies
  • Organic T-shirts

You’ll never run out of a certain size. Wozo can produce and deliver the product that your customer specifies.

3. Tank tops

Much like t-shirts, tank tops make great white label products! Simply upload a photo of your custom design or logo on a sample tank and offer customers the chance to purchase it in various sizes and colors.

Specialty products such as performance tanks can be offered. Businesses, such as gyms, can offer their members the opportunity to buy merchandise directly from their website by offering tanks with their logos.

4. Hoodies and sweatshirts

Hoodies and sweatshirts can be an excellent way to keep revenue flowing from your sales channels all year. If you have a trendy design or logo that’s been selling well on short sleeve shirts, then offering it on sweatshirts is often a great move.

Hoodies are also great for white label products, as they come in a variety of styles, colors, and materials. Choose between zip-up or pull-over hoodies. You can even offer organic-style hoodies.

5. Clothing for children and babies

The kids and baby clothing market is a multi-billion dollar industry that appeals to customers worldwide. If your market research reveals that your audience includes many parents, cash in by offering your designs on pint-sized white label products.

Your customers can shop for their own children and themselves on your website by offering baby and kids clothing. You can use the same design on both adult and child products, or you can create separate labels.

6. Tote bags

White Label Tote Bags
white label Tote bags

As the world becomes more eco-friendly, the reusable tote bag is becoming a more popular white label product than ever before. Not only is a tote bag far more sturdy than most single-use grocery bags, but it’s an affordable accessory that directly contributes to sustainability.

Your designs on a white-labeled bag will let your customers show their personality. Wozo has a wide range of tote bags available in different colors. They also offer delivery in 14 countries.

7. Phone Accessories

White Label Phone Case
white label Phone case

Wozo knows that selling cell phone accessories can be tricky for other manufacturers. Phone cases are excellent white label products. However, with so many models available on the market today, it is difficult to choose which ones to offer.

We offer phone cases that are white-labeled for many different models of phones. You can have your design printed on a wide range of materials including:

  • Clear cases
  • Cases made of 100% biodegradable materials

8. Mugs

White Label Mugs
white label Mugs

Everybody has that one mug they can’t replace. If you’re planning to sell white-label products, adding customized mugs to your offering can be an excellent way to go.

Mugs are a great white label product because they can be easily personalized and make popular gifts. The mugs come in a variety of sizes and shapes to offer your customers a wide range of choices.

You can choose from the classic ceramic mug to the color-changing mugs, the latte cups, or even the enamel mugs that are indestructible. Giving your customers the option to select the type of mug they would like to see your design on will ensure that they find the perfect fit.

9. Water Bottles

White label water bottles can also be a great product, especially since the public is now aware of how damaging single use plastic containers are. When choosing white label bottles for your store, quality control is crucial.

Wozo offers stainless steel 17oz water bottles which will last for many years. White labeling allows you to create a unique product that features your own designs or slogans.

Water bottles are a lucrative product, whether you offer them to many customers at once or create a unique design for an additional fee. Consider offering both options and comparing the revenue generated.

10. Home Decor Items

Home Decor Items From elegant vases to wall art, home decor pieces add character and warmth to any living space.

By developing a private label offering distinctive, high-quality decor pieces that cater to various aesthetic preferences and trends, your products could reach more consumers.

Double up as functional items by including items with adjustable settings on decorative storage containers or light fixtures or including pieces reflecting current interior design trends like minimalism or rustic chic for greater exposure;

including pieces compatible with smart home technology like voice-controlled lamps or automatic fragrance dispensers can make your products particularly noticeable among tech-forward consumers!

11. Kitchen Gadgets

Kitchen gadgets, from avocado slicers and pasta makers to kitchen gadgets that make cooking easier and more enjoyable, are important elements of home decor. You could create a private label that focuses on high-quality, unique gadgets to solve kitchen problems and enhance home decor.

It is also possible to find gadgets that are in line with current dietary trends like plant based food or keto. Consider adding smart technologies to these gadgets. For example, temperature sensors or timers that connect to mobile application

12. Bedding and Linens

A private label line could offer strong>luxury sheets, weighted blankets for anxiety relief,/strong> strong>or hypoallergenic pillows. Private label products could include luxury bedding, weighted sheets for anxiety relief, , or hypoallergenic pillowcases.

Differentiating your brand by offering items that meet different needs, like cooling sheets for hot sleepers, or silk pillowcases to promote hair and skin health can be done.

13. Bags and Backpacks

There is a lot of potential in the bags and backpacks industry, especially in the segment bags Private Label. This market has many niches such as ergonomic designs for commuters or durable hiking packs for adventurous consumers.

You could create backpacks with innovative features such as integrated laptop compartments and creative organization. Customers who are looking for style and reliability in their bags will be attracted by bags that emphasize durability and quality materials.

14. Ring Light

Ring lights are in high demand because of their many uses. They’re also a great idea for private labelling by influencers . The circular light is popular with photographers, YouTubers and makeup artists. It’s also used by office workers who participate in web conferences.

This circular light provides bright, even lighting that eliminates shadows and highlights the subject. It also produces a professional image. A ring light has become an essential tool to anyone who wants to look good on camera.

15. Hair clamps

Hair clips can serve as both a fashion accessory and a functional tool. You could create minimalist pieces to give a clean, modern look for everyday wear or elaborate gem-encrusted pieces for special events. Your hair clamp line can be a hit with customers if you use durable materials and offer a variety of sizes and styles.

16. Quality Loungewear

When introduced as a private label hair product, hair clamps can serve both as a functional tool and fashion statement. You could use your private label to offer minimalist pieces that are perfect for everyday wear or extravagant gem-studded items for special occasions.

Your customers will be more likely to choose your hair clamps if you use durable materials, offer a variety of sizes and styles and provide a wide range.

17. Candles

White Label Candles
white label Candles

Candles are not only a great way to create a relaxing atmosphere, but they also make beautiful decor pieces . This makes them incredibly suitable for private brand candles. You could create a privat

18. Sunglasses & Eyewear

A private label eyewear brand can help you capitalize on this demand for stylish eyewear that offers excellent protection from UV rays. You could create a private label that includes sports sunglasses for high-intensity activity or fashion frames to make a statement. Your private label brand can stand out by offering different lens and frame options, sizes, and shapes.

19. Pet Accessories

White Label Pet Accessories
white label Pet Accessories

Pet industry offers a wide range of opportunities from innovative chew toys to designer beds. You could create stylish pet accessories that are ideal for private label production. These accessories would target specific needs, such as toys for aggressive chewers or orthopedic beds for older animals. A comprehensive line of products that cater to different pet types and sizes will help you expand your market.

20. Weight-lifting and yoga mats

As the trend towards home fitness increases, private labels are becoming more popular. Private label gyms could offer nonslip mats with extra padding to provide comfort.

These mats would be a cornerstone for your private brand yoga accessories. Your line can include yoga mats as well as weightlifting equipment that has ergonomic grips. This is perfect for people who want to combine strength training and yoga.

Fitness accessories such as resistance bands, balance balls, and foam rollers can be added to your private label yoga accessories line.


  1. Is white labeling illegal?

    White Labeling Legality White labeling is not illegal. It is a legal protocol that allows products or services to be sold and rebranded under another company’s brand. However, there are nuances to be aware of to ensure ethical practices.

  2. How do you know if a product is white label?

    Identical or Very Similar Items If you notice products that are identical or very similar but have different branding, it is likely that they are private label or white label products.

  3. Is private label OEM or ODM?

    Private label products are sold by a manufacturer to be branded and marketed by another company.

    OEM (Original Equipment Manufacturer) involves one company designing and manufacturing products for another company to sell under their brand.

    ODM (Original Design Manufacturer) involves the manufacturer designing and producing products based on the specifications of another company to be sold as a private label product.

Create On-Demand White Label Products with Wozo

There are many benefits to partnering with a service that offers print-on-demand, such as Wozo, in order to create customized white label products. You don’t have to worry about inventory, production or shipping.

Wozo integrates with a variety of ecommerce platforms to help you quickly connect to your online marketplace. We’ll take care of the rest. You create the designs, select the products and then we will handle the rest.

Are you ready to discover the benefits of a white label? Wozo can help you create and sell customized white label products.

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